My MBA: Kathy Schneider, senior vice-president of marketing, Criteo

KATHY SCHNEIDER graduated from Georgetown University in Washington with a degree in international politics before joining Kraft in Mexico City. She spent three years at the food giant working as a brand manager before returning to America and earning an MBA from the University of California, Los Angeles (UCLA). She joined the computer company Dell in 1999 and, in 2004, relocated to the UK to run its software and peripherals marketing organisation for Europe, the Middle East and Africa. She held a number of marketing leadership roles before joining Paris-headquartered Criteo, the digital advertising company, last year.

When and why did you decide to do an MBA?

I loved my job at Kraft but I didn’t want to find myself in the same place doing the same thing 10 years later. I wanted to open up opportunities to get ahead outside the food sector and move into a leadership role, but I knew I would need a solid understanding of finance, statistics and business management. So in 1997 I enrolled on a full-time MBA at UCLA’s Anderson School of Management.

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