Bye, bye, banking. Start-ups are cooler

City firms are used to competing among themselves for the brightest graduates and most promising junior associates. But now start-ups and entrepreneurs have entered the fray, attracting top candidates with the promise of responsibility, autonomy and the chance to sound cool at the pub, rather than big salaries.

“Ten years ago 90% of our [graduate] work was with banks and consultancies, but now about a third of our clients have 50 staff or fewer,” said James Callander, managing director of FreshMinds, a recruitment business.

Charlie Ball, head of higher education intelligence at Prospects, a graduate careers adviser, is seeing a similar picture. “The financial services and business services sectors are finding it harder to recruit graduates and people with two to five years’ experience, and they are re–porting skills shortages,” he said.

Read more in The Sunday Times