“I believe in entrepreneurs knowing no boundaries”

Entrepreneurs should know no boundaries, says Pavegen founder Laurence Kemball-Cook – and yes, that includes risking a brush with the law to get your idea noticed

Thirty-year-old Laurence Kemball-Cook has more than a whiff of a Richard Branson about him: charming, enthusiastic and perfectly happy to take a few risks in the name of a marketing stunt.

For a start, a bit of building site breaking and entering was the only way he could turn the idea he came up with at Loughborough University – paving and floor tiles that generate electricity from footsteps – into a business.

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